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The Math
The P&L breakdown behind every marketing decision.
Unit economics, CAC-LTV spreads, creative production costs, attribution reality checks. No narrative without the spreadsheet under it.
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Essays in this pillar
The real cost of a "creative sprint" — a P&L breakdown.
Three weeks, four people, one deck. Here is what that actually costs.
The sprint is the smallest unit of work in most agencies. Re-price it honestly and the economics shift — for the agency and for the brand. We walk through the line-item math.
5 min read · Marco Mendoza
The CAC-LTV spread is where the fight lives now.
Every operator-level marketing decision for the next 24 months.
Acquisition costs rose. Lifetime value didn't rise with them. Everything strategic flows from what you do about that spread. Here is the framing we use at Hi Luca.
6 min read · Hi Luca