Hi Luca Experiments is where we ship our most advanced modules first — purpose-built agent squads that do specific jobs at a level one operator can't match alone. Three modules in active development, with early customers already in production.
UGC video ads for Meta — in minutes, not days
Complete packages of 4 orthogonal UGC variants — scripts, storyboards, voices, videos — built on top of Andromeda + Creative Diversity logic. Delivered as an auto-brief the creator can execute without a Loom.
See the module →Google Search Ads, run by an agent squad
Voice intake → parallel research → campaign builder → optimization loop → experiment agent. Six pipelines coordinated by a root router. Built directly on the Google Ads API.
See the module →The systematic brand framework we built Hi Luca on
Seven steps from atmosphere to strategic framework. Belief, voice system, MOAT, headline cascade, competitive research — built end-to-end. The productized version of the methodology that built this brand.
See the module →Producing 4–8 UGC variants today means hiring creators, explaining the concept three times, receiving off-brand videos, and iterating manually for a week. You still can't guarantee that the variants are genuinely orthogonal — Andromeda rewards psychological diversity, not cosmetic variety.
Luca Reel collapses that cycle to minutes and hands the creator a brief that executes itself.
The problem
Four to eight variants means four to eight creator hand-offs. Each hand-off degrades the concept. And the variants you end up with are usually cosmetically different — different cuts, different hooks — but psychologically identical. Andromeda groups them, suppresses redundancy, and you spend budget learning what you already knew.
The fix
A pipeline of agents that generates, validates, and packages orthogonal variants automatically — scored 0–10 against Andromeda's clustering logic before a dollar of paid budget moves. If the score is under 8, the pipeline rewrites. Up to 3 times. Then delivers a self-executing brief to the creator.
01
Confirm your 5 context entities: brand, product, persona, umbrella campaign, concept.
02
N variants (3–8), accent (21 LatAm options in PRD), duration 8–30s, Veo Lite/Standard, voice + video toggles.
03
Breakdown of Luca credits before anything runs.
04
N script cards with Andromeda orthogonality score. Approve, regenerate, or discard per variant.
05
Frames 9:16 per shot, regenerate with feedback. Style anchor keeps the character consistent across 30s.
06
3 candidate voices per variant — pick one. Gemini TTS preview.
07
30s videos via Veo with last-frame anchoring. Lite → Standard retry if needed.
08
Summary + "include in handoff" toggle per variant.
09
Auto-email to the creator with a branded HTML brief + uploads per scene. Zero Loom explainers.
BriefCompilerAgent
Consolidates the 5 context entities into a single campaign brief.
ScriptwriterAgent
Generates N variants applying LF8, Triggers/Barriers, and the 5 orthogonality axes (psychology, emotion, intent, visual, context).
AndromedaValidatorAgent
Simulates how Meta would cluster the variants. Scores orthogonality 0–10.
CreativeDiversityLoop
Rewrites up to 3x until the orthogonality score clears 8/10.
StoryboardAgent
Per variant: builds a StyleAnchor (character sheet + palette + lens + seed) that guarantees visual consistency across the 30s.
HandoffPackagerAgent
Produces a Hi Luca-branded HTML brief with per-scene uploads, delivered to the creator via email + tokenized link.
Early access
We're onboarding a small cohort of early-access customers. Tell us the problem you'd bring — 5 business days to review, 20-minute Discovery call if there's fit.
A root router delegates to six sub-pipelines: voice intake, parallel research, campaign builder, optimization loop, reporting, and experimentation. Every step is an agent — orchestrated, auditable, and observable.
Conversational interview — 15 strategic questions captured by the voice intake agent, structured into a CampaignBrief.
Keyword Planner + SerpAPI Auction Insights + Google Trends, running concurrently. Results fused into a single market read.
Strategy agent translates brief → structure. Ad-copy agent generates RSA headlines/descriptions. Implementation agent executes via Google Ads API.
LoopAgent with monitor + diagnosis + action + checkpoint agents. Up to 5 iterations. Exits when targets are met.
Performance reports generated on request — structured reads, not dashboards.
Proposes and manages A/B tests inside the same surface. Hypothesis-first, kill criteria pre-committed.
Early access
We're onboarding a small cohort of early-access customers. Tell us the problem you'd bring — 5 business days to review, 20-minute Discovery call if there's fit.
Most branding agencies deliver a logo, a palette, and a 40-page guidelines PDF. Luca Brand delivers the operating system that sits underneath all of those — the structured 7-step framework that takes a company from “what do we believe?” to a production-ready, bilingual, strategically defensible brand system with documented MOAT, headline cascade, and voice registers.
We built it by building Hi Luca's own brand this way. This page, this logo, this voice — every decision you've read so far is the output of the framework we're productizing.
The origin
We ran the 7-step framework on Hi Luca itself, end-to-end, over several weeks — atmosphere (“Warm Stillness” selected from 9 directions), color (Coral Energy, full tonal scales, WCAG-verified), typography (DM Serif Display + DM Sans, validated in-context), logo (the three bars you see, across 14 approved variations), visual language (27 photography references + 3 icon systems + patterns), voice (three registers documented with rules), and the strategic framework (“Truth over noise” as belief, the four-layer MOAT, the seven-level headline cascade).
Luca Brand is the productized version of that exact process. Every step has its own deliverable, its own approval moment, its own structured output.
Evocative visual direction before a single pixel is drawn. Mood, materials, light, emotion. The answer to "how should this brand feel in a room?" Approved through a 9-direction selector + refinement, not moodboard pinning.
Full production palette with tonal scales (-50 → -900), semantic tokens, WCAG-verified contrast pairs, light + dark variants, and exportable CSS tokens. Accessibility-first, not accessibility-bolted-on.
Type pairing validated in-context with the brand's own colors, a Major-Third type scale, line-height + letter-spacing decisions, and bilingual specimens. Tested at body-minimum sizes where real users will read.
Concept exploration across multiple directions, then a full system: variations, scales, color variants, creative treatments, and 10 contextual applications (hero, business card, social, document, environmental). Not a logo-only deliverable.
The toolkit beyond the logo: photography direction, iconography system, patterns, graphic devices, textures. What makes every touchpoint feel like the same brand without seeing the logo.
Three registers working as one: the institutional voice (the company speaks, authoritative), the campaign voice (the founder speaks, confrontational), the copilot voice (the product speaks, collaborative). One philosophy, three energies, clear rules for which speaks when.
The strategic layer most brand systems skip: belief statement, enemy and promise, MOAT architecture, 7-level headline cascade (tagline → primary → secondary → tertiary → product → proof → internal), elevator pitches per sales stage, and a documented competitive research framework.
Most brands have one voice and try to stretch it across every surface. That's why their sales copy sounds like their in-app help text. Luca Brand separates three registers and makes the rules explicit for when each one speaks.
Institutional
The company speaks
Authoritative · Visionary · Definitive
Doesn't ask for permission to lead — sets the standard and lets the industry catch up. Declares, defines, names the problem nobody else was willing to name. Lives in website heroes, investor decks, PR, analyst reports, conference keynotes.
Campaign
The founder speaks
Confrontational · Specific · Provocative
Direct and confrontational, backed by the operator's lived scar tissue. Says the uncomfortable truths that the industry thinks but nobody voices. Lives in LinkedIn, video series, sales calls, ads, email outreach, events.
Copilot
The product speaks
Collaborative · Warm · Empowering
The brilliant colleague who always has the answer, always pushes you to be better, and never wastes your time. Confident and action-oriented. Lives in onboarding, in-app UX, help center, feature pages, tutorials, chat.
The layer most brand systems treat as an afterthought — and where the actual competitive advantage lives. Luca Brand treats strategy as a structured deliverable with the same rigor as the visual system.
Every great brand starts with an uncomfortable position on the category. "Truth over noise" wasn't a tagline — it was a stance we could trace every headline, video, and DM back to. Luca Brand forces this step before anything else: what do you actually believe, and would you defend it in a room full of skeptics?
Not competitive features — competitive posture. The four layers of defensibility Luca Brand documents for you: zero switching-cost fear, future-proof by design, the knowledge layer (brain not tools), and the linguistic moat (your tagline becomes architecture, not decoration).
A 7-level headline system: tagline (lives with logo) → primary (hero) → secondary (product sections) → tertiary (campaign) → product (in-app) → proof (landing pages) → internal (culture/recruiting). Bilingual by default. Every level unpacks the one above.
The enemy isn't a competitor — it's the condition in the market that makes your category necessary. The promise is what replaces that condition when your brand is operating. Luca Brand makes both explicit, documented, defended.
Competitive research
Luca Brand includes a structured competitive research pass: positioning coordinates, messaging surface audits, visual vocabulary contrasts, pricing-posture map, claim inventory, and a linguistic-space analysis. The output is not a deck of logos — it's a documented map of the territory your brand has to claim, and the open spaces no one is defending yet.
Luca Brand is in active development. We're partnering with one branding agency (or a very small cohort) to shape the productized experience — the agency that helps us build it gets deep product influence, an early-access cohort for their own clients, and documented founding-partner positioning.
If your agency runs a structured branding methodology and you're open to a co-development conversation, let's talk.
Request early-access conversationEvery module uses Google Agent Development Kit patterns — LlmAgent, SequentialAgent, ParallelAgent, LoopAgent. Observable, testable, production-grade.
Runs on the Gemini Developer API directly — no Google Cloud project required. Smaller security surface, easier compliance review, faster to deploy.
Gemini 3 Flash + Pro · Nano Banana 2 · Gemini 3.1 TTS · Veo 3.1 Lite/Standard. Every task routed to the cheapest model that still clears quality thresholds.
Experiments modules are in active development and we're working with a small group of early-access customers. Tell us who you are, which module matches a real problem you're running, and we'll schedule a 20-minute Discovery call tailored to the module.
Pick a module. Book a call. Run it.
Every Hi Luca plan includes a 90-day money-back guarantee.