Hi Luca is the Marketing Operating System for the AI era. We're a small, senior team headquartered in Ciudad de México, shipping the OS underneath modern marketing operations. The shipping product today is Luca Builder; Luca Brain and Luca Guide are in active development.
Truth over noise.
The wave of AI point-tools that defined 2023–2025 solved a narrow problem: turn a prompt into a first draft. The next wave solves a harder one — run the operation. A coordinated set of agents, sharing memory and guardrails, taking initiative inside their scope, with P&L-aware judgement on top.
That layer isn't a feature inside an existing tool. It's an Operating System. We're building one.
We're doing it from México — close to the agencies and brands who are feeling margin compression first, far enough from the noise that we can write the operating principles before we write the marketing copy. The order matters.
I ran Wizerlink for a decade. We built good work. We also ran a content factory that almost killed us in parallel — and pretended for a long time it was something else.
Hi Luca is what I wanted to exist on both sides of that table. Not an AI tool layered on top of the chaos. An Operating System underneath it — one that lets senior operators spend their weeks on the work that actually compounds, and lets the scaffolding run itself.
We're early. The product is live, the team is small, the thesis is strong. If that sentence reads like an offer instead of a warning, there's a path into the company — Careers, Investors, or a direct conversation at press@hiluca.net.
Marco Mendoza
CEO & Co-founder · ex-Wizerlink
CEO & Co-founder
20+ years managing more than $50M USD in marketing budgets for large brands. Founded Wizerlink — the agency that became the operating proof point for Hi Luca. Sat in both chairs: client-side at enterprise, agency-side as owner-operator.
CTO & Co-founder
Ten years of enterprise technology leadership. Shipped large-scale platform systems across fintech and consumer applications. Leads the engineering org and technical direction of the Operating System.
Beyond the two co-founders: a small senior engineering bench plus a rotating group of operator-advisors from agencies, global brands, and D2C teams. Full roster available under NDA for investors and press.
The tagline is the working rule. Structured briefs. Honest post-mortems. Product decisions that survive contact with uncomfortable data.
Every senior hire has sat in the operator seat. The product is built by the people who had to use the thing.
Anyone can ship variants. The differentiator is what we decide to ship, what we kill, and when.
We build the OS that protects other brands. We hold ours to the same standard — internally and externally.
Shorter loops beat bigger batches. We optimize for how fast a good decision gets into production.
Hi Luca Technologies, S.A.P.I. de C.V.
Londres 219 · Colonia Juárez · Alcaldía Cuauhtémoc · Ciudad de México · México
General: press@hiluca.net · Careers: careers@hiluca.net · Investors: investors@hiluca.net
Three ways in — pick the one that fits.
Every Hi Luca plan includes a 90-day money-back guarantee.