The Marketing Operating System

One brain, many tools — for marketing that ships at the speed of the work.

Truth over noise.

The AI-native Marketing Operating System that keeps brand coherence, creative velocity and P&L honesty in the same place.

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Feat of strength

What the Operating System actually does — in 90 seconds.

Works across the tools your team already uses.

Meta
Google
Gemini
Nano Banana
Kling
ElevenLabs
Seedance

Partnerships

Google
NVIDIA
AWS

Pick your door

Three ways teams run Hi Luca.

Same brain. Different operating reality.

For Agencies

Run more accounts without more people.

Built for agency operators. One brain per client, one place to ship every round.

For Global Brands

Brand coherence at enterprise speed.

Governance, approvals, regional assets — without losing the idea in translation.

For D2C

Test more, waste less, keep the math honest.

For Founders, Growth and Brand leads running subscription and acquisition at pace.

Luca Builder

Builder is shipping today. Brain and Guide are how far this goes.

Luca Builder is the execution engine — brief to launch, in hours. Luca Brain keeps every account's memory coherent. Luca Guide makes the next move obvious. Builder is in production today. Brain and Guide are in active development.

Luca Builder
Brief → umbrella → variants → launch, across Meta, Google, and native.
Luca BrainIn active development
One shared memory of brand, product, audience — for every operator in the account.
Luca GuideIn active development
P&L-aware recommendations on what to test next, and what to kill.

A quiet dashboard composition — Hi Luca's Luca Builder in context

The Creative Graph

Every asset scored, mapped, and connected to performance.

A graph of every creative signal — audience, product, angle, format, platform — learning in real time. Decisions stop being taste-first and start being evidence-first.

How it works

One brain. Five steps. Every campaign.

1
Brand system
Luca learns your brand: voice, visual system, guardrails.
2
Brief
Audience, product, angle — structured, not guessed.
3
Umbrella campaign
Core idea, then variants for platform, format and market.
4
Graph-scored creative
Every asset ranked against your Creative Graph before it ships.
5
Launchpad + read-back
Live in platform. Performance read-back feeds the Graph.

Objections, answered

Three things people ask us before they sign.

Is our brand data safe?

Signable DPA. Sub-processors published. Role-based access, audit logs, encryption in transit and at rest. SOC 2 Type II in progress. The posture is documented — see /security and /dpa.

How is this different from a chatbot?

Hi Luca is a system, not a prompt. Builder, Brain and Guide work together with your brand memory, your CRM, your Meta/Google stack — not a clean conversation window.

What if a campaign underperforms?

Every plan includes a 90-day money-back guarantee. Guide flags what to kill early and why, so the P&L conversation happens in days, not at quarter close.

A Note from Marco

I spent a decade running performance inside brands, then another running an agency. Hi Luca is what I wanted to exist on both sides of that table.

The creative factory works — until it doesn't. The moment a campaign underperforms, everyone goes back to gut. We built an Operating System that keeps the brain, the taste, and the math in the same place. Not a tool. A new way to run marketing.

Marco Mendoza

CEO & Co-founder

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