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Platform

Three agents. One brain. One Operating System.

The Hi Luca platform is a coordinated set of AI agents — Builder, Brain, and Guide — sharing one brand memory and one set of guardrails. Not a chat window. Not a tool. An Operating System underneath the work.

Three devices connected by a fluid coral light path — three surfaces, one brain
The three agents

Each does a different job. They share the same context.

Shipping

Luca Builder

The production engine. Brief → umbrella campaign → graph-scored variants → launch on Meta and Google, without leaving the surface.

  • ·Structured brief templates (audience · product · angle · hypothesis)
  • ·Variant generation at platform spec — Meta, Google, native
  • ·Creative Graph score before paid spend
  • ·Launchpad integration with performance read-back
In active development

Luca Brain

The shared memory layer. Brand system, audience context, subscriber data, past experiments — one source every agent reads from.

  • ·Per-tenant brand memory with explicit guardrails
  • ·Audience and product context that persists across sessions
  • ·Experiment registry — what ran, what it taught us, what to never repeat
  • ·Change-log of brand decisions, attributable to owners
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In active development

Luca Guide

The judgement layer. Evidence-first recommendations on what to test next, what to kill, and what to protect. Operator in the loop.

  • ·Pre-launch scoring against the Creative Graph
  • ·Kill-criteria thresholds, documented per test
  • ·Cohort-level protection signals
  • ·Weekly read-back + monthly post-mortems, generated by default
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What the platform does

Six capabilities. One interface.

One surface across platforms

Meta, Google, and native — same brief, same brand memory, variants tuned to each platform's spec.

Regional variants, governed

Global idea, market-level creative, compliance encoded in the guardrails rather than enforced after the fact.

Launchpad with read-back

Push to paid platforms, receive performance signals back, feed the Creative Graph — closed loop by default.

Honest measurement

Holdouts, incrementality studies, documented kill thresholds. Attribution is reported, not oracular.

Enterprise identity

SSO, SCIM provisioning, role-based access. Audit logs on every admin action. Available on Enterprise plans.

Plugs into your stack

API-first. Meta, Google, HubSpot, DAMs, CMSes. We replace scaffolding, not the tools that already work.

Integrations

Works across the tools your team already uses.

Plug into the ad platforms, model providers and creative tools you already pay for. One brain orchestrates them all.

  • Meta
  • Google
  • Gemini
  • Nano Banana
  • Kling
  • ElevenLabs
  • Seedance
Partnerships
  • Google for Startups
  • NVIDIA
Security & Compliance

Your brand data is yours. We document how we handle it.

  • Signable DPA
  • Sub-processors published
  • Role-based access (RBAC)
  • Audit logs

/security·/dpa·/sub-processors

Dig deeper

Want the product-level view?

Inside Luca Builder walks through the shipping product step-by-step — brief to launch, with the actual surfaces, the callouts, and the five-step flow.

Ready to operate the Operating System?

Pick the path that fits how you work.

Every Hi Luca plan includes a 90-day money-back guarantee.