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For D2C

Test more. Waste less. Keep the math honest.

The Operating System for D2C operators — founders, heads of growth, performance and brand — running acquisition, subscription and retention from one surface. Produce the volume that finds your winners, then move the savings into the spend that scales them. Lower CAC is the result, not the pitch.

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20-min Discovery call. Starts at $999/mo. No annual lock-in.

Before/after performance curves on notebook and tablet — math made honest by comparison
D2C math

Five fault-lines every D2C operator feels.

  • Creative velocity

    The stack grew. The output didn't.

  • Testing math

    Half your tests are accidental re-runs of the other half.

  • Subscription churn pressure

    The most expensive customer is the one who almost re-billed.

  • Frankenstack tax

    Every tool is a license, a login, and a broken hand-off.

  • CAC-LTV squeeze

    CAC rose. LTV didn't. The P&L spread is where the fight lives now.

The math

You don't lower CAC by spending less. You lower it by finding the winners faster.

Across high-volume accounts, roughly 2% of variants drive 43% of the spend. Produce the volume that surfaces those winners, move the savings from production into the media behind them, and CAC falls — because the budget finally sits on proven creative, not hopeful creative.Source: AppsFlyer · Creative Optimization Report

01 · Produce the volume

The system makes the variants — not more hires. Enough tests to actually surface winners.

02 · Find the winners

Every variant is graph-scored before paid spend, so the budget lands on proven creative.

03 · Cut CAC

Savings move from production into media behind the winners. Running 23× faster, CAC falls while the window is still open.

Inside the D2C workspace

One brain. Every test. Every platform. Every day.

Hi Luca D2C workspace still

One brain. Every test. Every platform. Every day.

  • 1Brand memory — voice, visual system, product context in one source.
  • 2Audience + product brief structured for Luca to route.
  • 3Creative Graph score per platform — before the spend.
  • 4Variant generation at scale — no dupes, no drift.
  • 5Launchpad to Meta and Google, performance read-back closes the loop.
D2C flow

Brief to live creative in the same surface.

  1. 1

    Brand system

    Voice, visual, subscriber context — codified once.

  2. 2

    Brief

    Audience + product + angle, structured.

  3. 3

    Umbrella campaign

    Core idea, variants per platform.

  4. 4

    Graph-scored variants

    Every variant ranked before paid.

  5. 5

    Launchpad + read-back

    Live, with performance feeding the Graph.

Proof

One brand, every test — in production.

Wine.mx — Wine · Subscription D2C · México
Wine · Subscription D2C · México

30-day experimentation system, quality of tests over raw volume.

Challenge
Lower CAC and grow sales without increasing budget, in a wine-subscription category where unit economics leave no room for wasted creative tests.
Execution
Built a 30-day experimentation system focused on the quality of each test rather than pure volume, fewer and sharper hypotheses, faster learning cycles, every variant graph-scored before paid spend.
Result
56% lower CAC. ~2x sales on the same budget. Without expanding production headcount.
Security & Compliance

Your brand data is yours. We document how we handle it.

  • SOC 2 Type II (in progress)
  • GDPR
  • LGPD
  • LFPDPPP
  • Encrypted in transit & at rest
  • Signable DPA
  • Sub-processors published
  • Role-based access (RBAC)
  • Audit logs

/security·/dpa·/sub-processors

Integrations

Works across the tools your team already uses.

Plug into the ad platforms, model providers and creative tools you already pay for. One brain orchestrates them all.

  • Meta
  • Google
  • Gemini
  • Nano Banana
  • Kling
  • ElevenLabs
  • Seedance
Partnerships
  • Google for Startups
  • NVIDIA
Pricing

Pricing starts at $999/mo. No annual lock-in. 90-day money-back guarantee.

Final pricing and configuration determined in a 20-minute Discovery call. Entry tier is month-to-month — we earn the next month by shipping results. Guarantee conditions.

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Run the test. Keep the math.

Pick the path that fits how you operate.

Every Hi Luca plan includes a 90-day money-back guarantee.

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