For D2C

Test more. Waste less. Keep the math honest.

The Operating System for D2C Founders, Heads of Growth, Performance and Brand — running acquisition, subscription and retention from the same surface.

Book a Demo

20-min Discovery call. Starts at $999/mo. No annual lock-in.

D2C math

Five fault-lines every D2C operator feels.

Creative velocity
The stack grew. The output didn't.
Testing math
Half your tests are accidental re-runs of the other half.
Subscription churn pressure
The most expensive customer is the one who almost re-billed.
Frankenstack tax
Every tool is a license, a login, and a broken hand-off.
CAC-LTV squeeze
CAC rose. LTV didn't. The P&L spread is where the fight lives now.

Inside the D2C workspace

One brain. Every test. Every platform. Every day.

One brain. Every test. Every platform. Every day.

1Brand memory — voice, visual system, product context in one source.
2Audience + product brief structured for Luca to route.
3Creative Graph score per platform — before the spend.
4Variant generation at scale — no dupes, no drift.
5Launchpad to Meta and Google, performance read-back closes the loop.

Luca for D2C

Builder is shipping. Experiments is launching soon.

Luca Builder is the D2C production engine today. Brain + Guide in active development. Hi Luca Experiments (our systematic testing program) is launching soon — same Operating System, purpose-built for velocity-first operators.

Luca Builder
From brief to paid-ready variants in hours.
Luca BrainIn active development
Brand + product + subscriber memory.
Hi Luca ExperimentsLaunching soon
A systematic testing program — same Operating System, purpose-built for velocity-first operators.
Launchpad
Meta + Google, same surface.
Performance read-back
Platform signals back into the Creative Graph automatically.

D2C flow

Brief to live creative in the same surface.

1
Brand system
Voice, visual, subscriber context — codified once.
2
Brief
Audience + product + angle, structured.
3
Umbrella campaign
Core idea, variants per platform.
4
Graph-scored variants
Every variant ranked before paid.
5
Launchpad + read-back
Live, with performance feeding the Graph.

Proof

One brand, every test — in production.

Wine · Subscription D2C · México

One brand voice across acquisition, subscription and retention.

Challenge: A subscription wine D2C brand needed to scale acquisition creative while protecting subscriber LTV — in a category where brand voice and sommelier-level context can't be faked.
Execution: Brand memory encoded voice + sommelier context. Builder shipped acquisition creative at pace. Guide flagged which tests protected LTV and which quietly eroded it.
Result: Acquisition testing velocity up, subscriber churn signals surfaced to operators earlier, brand voice coherent across the funnel. Numbers confirmed in Phase 2 with Marco.

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