ICP that buys now
Creative agencies (15+ employees) and mid-market D2C operators are feeling the margin compression first. They're the earliest buyers of the Operating System thesis because their P&L is telling them the current model broke.
Investors
A new category, built by operators who sat in both chairs.
Hi Luca is the Marketing Operating System for the AI era. One centralized brain guides collaborators across campaigns, assets, analysis, and workflows — holding brand coherence and P&L impact in the same place. This page is for the investors weighing a conversation.
The thesis
The next decade of marketing is operated, not assisted.
The wave of AI point-tools that defined 2023–2025 solved a specific problem: turn a prompt into a first draft. The next wave solves a harder one — run the operation. A coordinated set of agents, sharing memory and guardrails, taking initiative inside their scope, with P&L-aware judgement on top.
That layer isn't a feature inside an existing tool. It's an Operating System, and it will be built by the companies that get four things right: brand memory that doesn't rot, a Creative Graph that compounds evidence, judgement agents that protect the P&L, and a launch surface that doesn't care what platform the work ends up on.
We think four or five companies will define this category globally in the next five years. We're building one of them.
Opportunity
Why now, and why us.
Infrastructure finally ready
Three prerequisites arrived in 2023–2024: language models that can embed creative intent, inference at the cost curve this business requires, and platform APIs (Meta, Google) that close the loop on performance. This is why category-builders can ship now and couldn't in 2020.
Founder fit
A CEO who ran the agency this product was built for, for a decade. A CTO who built enterprise platform systems at scale. Distribution, category perspective, and engineering depth — same table.
Traction
What's in production, what's in active development.
Shipping
Luca Builder
The production engine. Brief → umbrella campaign → graph-scored variants → launch on Meta and Google. In use inside the first cohort of operator-led agencies in México and the US. Cycle time from brief to live creative is reported at 60–70% below the pre-Hi Luca baseline.
Active development
Luca Brain & Luca Guide
Memory and judgement layers. In active development, rolling out to cohorts ahead of general availability. The round funds the productionization of both.
Commercial
Pricing range
Plans range from $999/mo (self-serve tier, no annual lock-in) to $8,000/mo (enterprise with CSM, SSO/SCIM, DPA, data-residency). Every paid plan carries a 90-day money-back guarantee — a commercial guarantee in a category that usually promises without guaranteeing.
Detailed customer metrics, pipeline, and case-level numbers are shared under NDA as part of the data room. Email investors@hiluca.net to request access.
Team
Builders for the future of work.
MM
Marco Mendoza
CEO & Co-founder
20+ years managing more than $50M USD in marketing budgets for large brands. Founded Wizerlink — the agency that became the operating proof point for Hi Luca. Sat in both chairs: client-side at enterprise, agency-side as owner-operator.
VA
Víctor Ávila
CTO & Co-founder
Ten years of enterprise technology leadership. Shipped large-scale platform systems across fintech and consumer applications before joining Hi Luca. Leads the engineering org and the technical direction of the Operating System.
Beyond the two founders
Small senior engineering bench + a rotating bench of operator-advisors from agencies, global brands, and D2C teams. Full team roster available under NDA.
The round
Pre-seed SAFE — open.
Raising
$750K
via SAFE
Valuation cap
$7.5M
USD post-money cap
Already in
$125K+
self-funded
Use of funds.
- 32%Product & Engineering
- 28%Marketing & GTM
- 16%Operations & Team
- 12%Infrastructure
- 12%Reserve
Benchmarks: pre-seed median for AI-native software startups sits at a $5.3–5.7M cap. Comparable pre-seed rounds (Sierra, Spade, Singulate) priced at $5–10M+ pre-revenue. $125K+ already invested, production-ready MVP, and 20+ year founder expertise place us within range.
Investor relations
How we communicate, after the wire.
Monthly written update
Revenue, pipeline, product, team, asks. Sent the first business day of each month to every investor on file.
Quarterly live read-out
45 minutes, hosted by the two co-founders. Board-deck shape, Q&A-heavy. Recorded for investors who can't attend.
Annual plan & fundraise cadence
Forward-looking plan every January. Fundraise updates when a new round is open; no noise in between.
Existing investors can reach Marco directly. New investors: start at investors@hiluca.net. The first conversation is 30 minutes with one of the two co-founders, not a recruiter or IR associate.
“A category that hasn't existed before, built by people who sat in both chairs.”
Marco Mendoza · CEO & Co-founder
Hi Luca Technologies, S.A.P.I. de C.V. · Londres 219 · Colonia Juárez · Alcaldía Cuauhtémoc · Ciudad de México · México