Structured briefs
Audience, product, angle, hypothesis. The template enforces the shape a good brief actually has — not a free-text wishlist.
Inside Luca Builder
Brief to launched creative, in hours.
Luca Builder is the execution engine of Hi Luca — the shipping product behind the Operating System. This page walks through what it does, how it works, and what's actually in your workspace today.
In the workspace
One surface. Every round.
Production-ready today. Brain and Guide layer on top.
- 1Structured brief — audience, product, angle, hypothesis.
- 2Brand memory panel — voice, visual, guardrails inline.
- 3Variant set — platform specs auto-applied.
- 4Creative Graph score — before paid budget.
- 5Launchpad — push to Meta & Google without leaving.
- 6Performance read-back — signals into the graph daily.
How Builder works
Five steps. Same day.
- 1
Brief
Structured intake. Audience, product, angle, hypothesis.
- 2
Umbrella
One core idea. Variants branch from it, not around it.
- 3
Generate
Platform-spec variants, brand-coherent by default.
- 4
Score
Creative Graph rates each variant before paid budget.
- 5
Launch
Push live. Performance read-back closes the loop.
What's inside
Six capabilities that carry the round.
Umbrella campaigns
One core idea. Variants branch from it for platform, format, and market — without drifting off the central argument.
Variant generation at spec
Meta, Google, and native formats produced at the exact specs the platforms require. No manual resizing, no compliance cleanup after the fact.
Creative Graph scoring
Every variant is scored against the account's historical creative performance before paid budget touches it. Uncertainty is surfaced explicitly.
Launchpad
Push approved variants live to Meta and Google from the same surface. Structured campaign metadata, not a copy-paste loop.
Performance read-back
Daily signals from the platforms feed the Creative Graph. Tomorrow's scoring is sharper than today's because the graph saw today.
The Creative Graph
Every asset scored, mapped, and connected to performance.
A graph of every creative signal — audience, product, angle, format, platform — learning in real time. Decisions stop being taste-first and start being evidence-first.
Built for the way operators work
Designed with senior operators, not for them.
Per-client workspaces
One surface, every account. Freelancer access and role-based permissions built in. Designed for agencies that run 10+ brands in parallel.
Keyboard-first operation
Every action reachable without a mouse. Designed for operators who spend the whole day in the tool.
Voice-note feedback
Record 30-second feedback inside the review surface. Variant returns rebuilt without the round-trip of written notes.
Every paid plan is backed by a 90-day money-back guarantee.
Industry standard is to promise without guaranteeing. We wrote a commercial guarantee into every tier.
Works across the tools your team already uses.
- Meta
- Gemini
- Nano Banana
- Kling
- ElevenLabs
- Seedance
Partnerships
- NVIDIA
- AWS
See Builder run against your operation.
20-minute Discovery call. Tailored to your stack.
Every Hi Luca plan includes a 90-day money-back guarantee.