Asian Automotive Group
4 brands · 7 vehicles/brand · 5 variations each · 22% ROI.
- Challenge
- A portfolio of four EV brands needed coherent market-level creative across seven vehicles, five variations each, without the central brand team bottlenecking regional teams.
- Execution
- Brand memory per marque, umbrella campaigns at portfolio level, graph-scored regional variants, approval flow routed to the right owner.
- Result
- 22% ROI lift across the portfolio vs. prior cycle, with approval cycle-time cut by a full business week.


