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Pricing

Transparent at the entry. Custom above it.

We publish the entry price. We quote the rest against your operation. Every paid plan carries a 90-day money-back guarantee — a commercial guarantee, not a trial.

  • Start

    $999

    /mo · no annual lock-in

    Built for D2C operators and smaller teams ready to run the Operating System. Month-to-month — we earn the next month by shipping results.

    • Luca Builder — full production engine
    • Up to 3 workspaces
    • Meta + Google Launchpad
    • Creative Graph scoring
    • Performance read-back
    • Email + Slack support
    • 90-day money-back guarantee
    Book a Demo
  • Most common

    Scale

    Custom

    quoted against your operation

    For growing D2C and mid-market brands running higher volume across multiple markets or products. We size the plan in a 20-minute Discovery call.

    • Everything in Start
    • Unlimited workspaces
    • Advanced governance & approvals
    • Priority support (business-hours SLA)
    • Custom integrations on the roadmap
    • Dedicated onboarding specialist
    • 90-day money-back guarantee
    Book a Demo
  • Enterprise

    Custom

    annual contract · signable MSA

    For global brand teams with enterprise requirements — governance, compliance, and deployment at scale. Full commercial and legal customization.

    • Everything in Scale
    • SSO / SCIM
    • Signable DPA + SCCs + LGPD addendum
    • Role-based access + audit logs
    • Data residency options
    • Dedicated Customer Success Manager
    • Custom SLAs (uptime + response-time)
    • 90-day money-back guarantee
    Book a Demo
Agencies

Agency pricing is set against your operation.

Creative agencies run different economics — more workspaces, more seats, different cadence. We quote in a 20-minute Discovery call and back every plan with the same 90-day money-back guarantee.

Every Hi Luca plan includes a 90-day money-back guarantee.

Industry standard is a 14-day free trial. Ours is 90 days of paid usage, with fees refunded if the platform doesn't meet what we agreed on in the Discovery call. The exact terms live in the Terms; the intent is simpler: we earn the quarter, or we earn none of it.

FAQ

The six questions every buyer asks us.

Is there a free tier?

No. We don't offer free access. The entry plan is month-to-month with a 90-day money-back guarantee — a lower-friction way to evaluate than most free tiers, because the guarantee is written into the contract.

What does "custom" actually mean on Scale and Enterprise?

We size the plan in a 20-minute Discovery call against your operation — number of workspaces, integrations, support level, contract shape. Most Scale plans land in the low-to-mid four figures per month; most Enterprise plans land in the high four to low five figures. Final number is on the order form, not on the page.

Can I cancel at any time?

Start is month-to-month — cancel at any time with 30 days' notice before the next billing cycle. Scale and Enterprise run on annual contracts defined in the MSA; the 90-day money-back guarantee applies on every paid plan.

Do you bill in USD or MXN?

Default billing is USD. MXN invoicing is available for customers operating from México. We issue facturas per SAT requirements and handle IVA on applicable tiers.

What counts as a "workspace"?

A workspace is a brand memory instance — one brand system, one set of audiences, one Creative Graph. Agencies typically allocate one workspace per client; global brands often allocate one per market or per business unit.

What's on the roadmap?

Luca Brain and Luca Guide — the memory and judgement layers — are in active development and shipping to cohorts. Hi Luca Experiments (a systematic testing program) is launching soon. Release specifics go to customers directly; we don't publish timelines on the site.

A question we didn't answer?

The fastest path is a 20-minute Discovery call. Email legal@hiluca.net for legal questions, security@hiluca.net for security.

Works across the tools your team already uses.

  • Meta
  • Google
  • Gemini
  • Nano Banana
  • Kling
  • ElevenLabs
  • Seedance
Partnerships
  • Google
  • NVIDIA
  • AWS

Ready to see the quote?

20-minute Discovery call. No pressure, no list price.

Every Hi Luca plan includes a 90-day money-back guarantee.