MM
Marco Mendoza
CEO & Co-founder
20+ years managing more than $50M USD in marketing budgets for large brands. Founded Wizerlink — the agency that became the operating proof point for Hi Luca.
Press
Resources for reporters, analysts, and anyone writing about the category.
Boilerplate, executive bios, brand assets, product imagery, and the recent coverage that shaped how we talk about the Operating System.
At a glance.
- Founded
- 2025
- Headquarters
- Ciudad de México
- Category
- Marketing Operating System
- Stage
- Pre-seed · SAFE
Boilerplate
How to describe us — in 50 or 120 words.
50-word boilerplate
Hi Luca is the Marketing Operating System for the AI era. One centralized AI brain guides collaborators across campaigns, assets, analysis, and workflows — keeping brand coherence and P&L impact in the same place. Headquartered in Ciudad de México, with investors and customers across the Americas.
120-word boilerplate
Hi Luca is the Marketing Operating System for the AI era. It replaces the scaffolding around creative teams — the duplicate briefs, the version sprawl, the asset chase — with a coordinated set of AI agents sharing one brand memory. Production-ready Luca Builder ships campaigns from brief to launch in hours. Luca Brain keeps brand and audience context coherent across every operator and agency. Luca Guide makes the next move evidence-first, not opinion-first. Founded in 2025 by Marco Mendoza (ex-Wizerlink) and Víctor Ávila, Hi Luca is headquartered in Ciudad de México and backed by a pre-seed SAFE round. Every paid plan is covered by a 90-day money-back guarantee.
Leadership
The operators building the Operating System.
VA
Víctor Ávila
CTO & Co-founder
Ten years of enterprise technology leadership. Shipped large-scale platform systems across fintech and consumer applications before joining Hi Luca.
Press kit
Brand assets, imagery, and tokens.
Download what you need. If something is missing or you'd like an asset in a different format, email press@hiluca.net and we'll send it within one business day.
- Logo set (SVG + PNG) Download
- Brand color tokens + guidelines Download
- Executive headshots Download
- Product still imagery Download
Usage: brand assets may be used in editorial coverage without prior consent. Please do not modify the marks. Full guidelines in the download.
In the news
Coverage we'd cite.
We'll list meaningful coverage here as it lands. In the meantime, the writing that shapes how we think about the category lives in our Resources pillar. It's the most direct way to understand what we mean when we say “Marketing Operating System.”
Press contact
Story lead, interview request, or fact-check?
We respond to press inquiries within one business day. For time-sensitive coverage, please include a deadline in the subject line.
Hi Luca Technologies, S.A.P.I. de C.V. · Londres 219 · Colonia Juárez · Alcaldía Cuauhtémoc · Ciudad de México · México