What AI-native marketing looks like in 18 months.
Agent-first workflows, Creative Graphs, Operating Systems instead of tools — the shape of the next decade, from the people building it.
The best of Hi Luca writing, every Friday.
Double opt-in via HubSpot. Unsubscribe anytime. Privacy.
Essays in this pillar
Agent-first marketing, in 18 months.
The shape of marketing operations when agents do the work.
Not AI as a chat window. AI as a coordinated set of agents — with memory, with guardrails, with P&L awareness — running the operation. Here is what that looks like in practice.
9 min read · Marco Mendoza
What we mean when we say "Creative Graph".
Not a dashboard. Not a database. Not a taste oracle.
A Creative Graph is the connection layer between audience, product, angle, format, platform, and performance. It is the asset that makes every next decision cheaper and every next test smarter. Here is the architecture.
6 min read · Hi Luca