Cohort training, twice a week
Your team joins live training sessions with the other Founding 20 agencies. Shared problems, shared solutions. The cohort is the multiplier — you learn as much from the other agencies as from us.
The Founding 20
20 agencies. 90 days. Building the future of marketing together.
A co-development program where 20 selected agencies work alongside the Hi Luca product team for 90 days. This is not a free trial. It's not a demo. It's a partnership.
What it is
The agencies that join the Founding 20 get early access, direct influence on the product roadmap, and a locked-in price for their first five clients that never changes. In return, they commit to using the system with real clients, training twice a week, and providing the weekly feedback that makes Hi Luca better for everyone who comes after.
We're not looking for 200 agencies. We're looking for 20 that are ready to move before the rest of the market catches up.
Program duration
90 days
Program fee
$750/mo
× 3 months
Seats
20
application-based
Guarantee
90-day
money-back
The program
What the 90 days actually look like.
Weekly priority call
Each agency leads one 45-minute call per week with the Hi Luca product team. You set the development priorities for that week. The product team works on what the cohort is asking for.
Direct access to Marco + engineering
No account managers, no gatekeepers. Direct line to the founder, the product lead, and the engineers shipping the platform. If something breaks, we fix it together.
Build the agency instance, together
The goal of the 90 days is to define the benchmarks and ship the Hi Luca for Agencies instance — the productized version that launches to the next cohort. Your operation shapes what the product becomes.
Program terms
The fine print, in plain English.
- Program fee
- $750/month for 3 months
- Included
- 5 client accounts on Hi Luca during the program
- Post-program — first 5 accounts
- Price locked at $750/month, forever
- Post-program — next 5 accounts (6–10)
- 50% off standard Hi Luca for Agencies pricing
- AI compute credits
- Billed separately — usage-based
- Guarantee
- 90-day money-back guarantee · refund issued 15 days after program ends if the value isn't there
- Seats
- 20 agencies · application-based selection
Price lock, in practice: the five client accounts you bring in during the program stay at $750/month forever — even as our list prices change. This is the single biggest differentiator between Founding 20 and the next cohorts.
Apply
Tell us about your operation.
We review every application within 5 business days. If there's a fit, we schedule a 20-minute call to confirm and onboard. If not, we tell you directly and fast.
“We're not selling software. We're selecting 20 agencies to build the future of marketing with us. That's the frame.”
Marco Mendoza · CEO & Co-founder
Questions before you apply? Email us directly.